The way the airline is marketed is often not given the attention that
it deserves, yet in itself good marketing can mean the difference
between operating profitably or running at a loss.
The marketing effort can be split into three distinct areas :-
- Attracting passengers
- Ensuring customer satisfaction retention and customer loyalty
- Maintaining Travel Agent loyalty and
|Obviously most African airlines cannot afford the huge amount of
advertising spent by the major international airlines. This does not
mean that these airlines cannot market themselves effectively and
affordably if they get to understand their target market.
AAM offers a full marketing consulting service to assist you, from
strategy development to implementation of marketing activities on behalf
of clients to produce measurable results and positive return on
investment of marketing spend.
It is often said that it
is 5 times more expensive to gain a new customer than it is to retain an
existing one. However retaining passengers and creating loyalty to the
airline requires a strong understanding of passenger needs and some form
of measurement as to how well these needs are being met. Customer
satisfaction is everything if you want passengers to fly with you
repeatedly rather than with your opposition.
We can provide the right strategies and the tools to measure ongoing
For many clients in other parts of Africa,
we also represent them
as the GSA in the retail travel trade within in South Africa.
Using a highly experienced sales team we have strong relationships
with most of the retail trade and can continually keep the names and
products of their clients in front of travel agent consultants. We also
negotiate over ride commissions on our clients behalf, send out
marketing communications, special offers, timetables, route changes or
additions, and generally give our client a strong presence in the South